Convert Visitors to Leads With Call to Action Graphics

Whether your Inbound Marketing Strategy is focused on building your brand awareness or capturing and converting leads, you need eye-catching call to action graphics and web banners. It's not just about creating an attractive graphic. Each call to action needs to deliver your value message - what is the offer and why should someone want to click through? It must also tell the visitor what to do. Learn more! Download now! You must make it easy to read and eye-catching enough to notice.

All of this in a very small space. People notice professional-looking graphics. Our design team can create call-to-action graphics starting at $150. Delivery within 1-2 working days.

Our service doesn't stop with design however. We offer A/B testing of your calls to action to measure conversion rates and choose the optimal design for inbound marketing.

Outsource to an inbound marketing agency

in2communications is a Hubspot Certified Gold Partner. If you want to build your brand and capture qualified sales leads but have limited time and resources, you should consider outsourcing to an inbound marketing agency. Our experienced team lives, eats and breathes Inbound Marketing every day. For about the same monthly cost as a single employee, you can leverage our team while staying focused on your business goals.

What does an inbound marketing agency do?

Inbound marketing is a marketing strategy that seeks to build relationships between your brand and customers by attracting them with valuable content, engaging with them in social media and gently converting them to sales leads over time as they learn about your products and services and get to know you as a trusted source. Inbound marketing encompasses the following disciplines:

• Marketing strategy
• Website design and CMS integration
• Search engine optimization (SEO On-Page/ Off-Page)
• Content marketing (blogging & advanced content)
• Social media marketing
• Lead conversion & analysis

What's included in our inbound marketing services?

Whether you are B2B or B2C we help you build your brand and capture more qualified sales leads. We consult with you to help you define your goals and show you how to get there. You will have your own personal Inbound Marketing Strategist dedicated to your account to assure your success. Bringing in an inbound marketing agency is a smart way to deploy your marketing budget. Below is an example of our most common inbound marketing services.

• Our inbound marketing software experts will work with you to help you make ongoing updates to maximize your online presence.
• We create and manage monthly editorial calendars for content marketing activities. We provide strategy on blogs topics, social media interactions, content creation, lead nurturing, email marketing, and social media campaigns.
• Based on your goals, we collaborate with your marketing team to come up with a strategy for content marketing to help your business get found online and nurture leads into customers.
• We offer copywriting services and work with your content creators to optimize your website pages, blogs, Ebooks, Videos, Press Releases and social media accounts.
• We promote your content through social media accounts such Facebook, Twitter, LinkedIn, Digg, Delicious, Stumbleupon, and Reddit.
• To help build a loyal and engaged fan base, we interact with comments and responses on your blog and on other blogs in your industry. We provide an overview and strategy report each month about the progress towards your goals.
• Using the analytical data we regularly review and update your keyword and branding strategy. This includes on-site updates to website pages, meta information, and landing pages. To optimize off-page we review inbound link grades, competitor's links, and then we adjust blog topics, content creation distribution strategies, pay per click advertising and back-linking to increase valuable inbound links.

Hubspot's content management system (CMS) allows users to create and manage their websites effectively, but to achieve the ultimate in success it's important to know how to leverage this software in a way that makes one company's website stand out among the competition.

Partnering with an experienced inbound marketing agency like in2communications, a Gold Certified Hubspot Partner, which offers custom Hubspot CMS Design, provides a significant advantage to small businesses looking to convert their incoming traffic to sales; in2communications provides its customers all the necessary tools needed in order to direct more traffic, convert a higher percentage of visitors to leads and transform those leads in to sales.

Custom CMS Design Features

• Customized Landing Pages: This all important first impression is critical to the success or failure of your website. in2communications custom CMS Design can convert leads through the use of simple, industry proven forms for visitors to fill out, which can ensure a high conversion rate.
• Call-to-Action Graphics: Our custom CTA buttons or graphics help draw the visitor's attention and advance them further towards the sales process.
• Keyword Evaluator: The built-in keyword tool helps to analyze keyword strategies, for the most effective Google ranking.
• Page Grader: By automatically performing an SEO evaluation on each page of the website, this feature can alert users to areas that may benefit from improvement.
• Link Calculator: Discover who is linking back to content, and how to build more links to the site.

Promotion

Social Media Publishing and Prospects: Help identify social media users that may express an interest in a particular product or brand, and efficiently update Twitter, Facebook and LinkedIn profiles to reflect current news or offers.
Email Management: Quickly and easily send routine or customized email marketing communications.

Benefits to CMS Design

Whether the project is a new or re-design the results will speak for themselves with benefits that include:

• A website that is designed to optimize inbound marketing strategies and practices such as increased traffic, SEO and lead gens.
• in2communications offers quick turnaround times from design to launch.
• A user friendly website, created with the end user in mind. Content management, reporting and editing may be done with an easy to use interface.

Custom CMS Design by in2communications is a great option for those looking to succeed in a successful inbound marketing campaign.

Improve lead conversion with landing page design

Some landing pages convert visitors to leads and customers better than others. Why? That's exactly the question we ask when we design your landing pages. What's being offered and why should a visitor sign up for it? A good design presents that information, helping the visitor decide what to do. It's also crucial that you make it obvious how to sign up and how the information will be delivered. Studies show that certain ways to word your offer and how to position it on a page can make a big difference in lead conversion rates. Our landing page design service starts with understanding your offer and its value to visitors, crafting a well-designed layout and message and right-sizing the sign-up form to get the most qualified sales leads from your landing page.

Our service doesn't stop with design however. We offer A/B testing of your landing pages to measure conversion rates and choose the optimal design for inbound marketing.

In2communications is a Gold Certified Hubspot Partner and has in-house design experts trained to create unique, professional landing page designs that integrate with your content management system (CMS). Landing page design and setup, including confirmation pages, and email responses start at $250 for current customers. Delivery within 2-3 working days!

Increase sales leads and convert them to customers with our lead conversion services.

The ultimate goal in inbound marketing is capturing qualified sales leads. Your search engine marketing, content marketing and social media marketing efforts should all drive interested visitors to your website, blog and individual landing pages. Once there, the call-to-action graphics on your pages should compel them to click-through, and your landing pages should be optimized to produce the highest possible conversion rates. Once you capture leads, you need to move them down the sales funnel to become customers. This is done with lead nurturing campaigns and an effective closed loop marketing strategy.

Create and optimize compelling calls-to-action, landing pages and lead nurturing campaigns to convert leads.

Our lead conversion services include:

• Call-to-action strategy, design and A/B testing
• Landing page strategy and design and A/B testing
• Lead nurturing strategy and design and A/B testing

The world of SEO has changed dramatically over the past decade with so many factors that search engine algorithms now take into consideration when ranking your business.à  On-page SEO plays a critical role in helping search engines determine what to rank your business's website for, and our experienced team performs comprehensive on-page SEO audits to optimize your content with your target audience in mind in order to attract more qualified traffic to your website. Here are some ways that our on-page SEO programs can help your business:

• In depth analysis of your current website: Our team will examine on-page SEO, off-page SEO, and its internal structure to highlight areas that need improvement.
• Keyword research: Extensive keyword research will identify user-driven keywords that align well with the content on your site. These keywords will be analyzed for the amount of traffic that they generate, competition levels, and synonymous keywords.
• Content optimization: All content will be meticulously optimized on a page by page basis taking into consideration the most relevant keywords.

Capture Leads With Interesting, Valuable Content

One of the best ways to attract visitors to your website and capture them as leads is to create targeted, interesting content such as webinars, videos, whitepapers and e-books. It takes more time and resources to create these advanced content types, but the payoff can be dramatic. Visitors will gladly sign up to read in-depth reports and analysis or participate in special events. Videos that illustrate a technique or take people places they haven't see before capture people's interest.

Harness the Power of Video to Generate Leads

For expressing ideas and helping customers, it's hard to beat a well-crafted video. And when the content and presentation are remarkable, videos can be powerful lead generators. in2communications brings video expertise to many of our clients most important initiatives, new product introductions, how-to demonstrations, internal training courses, internal corporate communications, event marketing and promotion and more.

Easy Project Steps:

Send us your existing footage. We'll conduct a review and arrange a planning session to capture your objectives and preferences. (Custom video shoots may also be arranged.) We'll provide the creative approach and professional editing with music, graphics and titles to make your video exceptional. (Voice-over talent may also be arranged.)

The finished video will be delivered in the format you prefer, ready to post on your website and elsewhere.
If you're ready to collaborate on a quality video, we'll craft one that draws attention and drives leads.

Regardless of whether you are a small, medium or large enterprise, in2communications has a package to meet your budget and your needs.

Web Development

Your website is a lead generation and multi-media content publishing tool. It gives your organization the ability to build a strong brand online that creates powerful connections with audiences and drives business growth.

• Analytics
• Blog
• Content Management System (CMS)
• Copywriting
• Design
• Landing pages
• Lead forms
• Media room
• Migration
• SEO

How Does Web Development Fit into Your Strategy?

The goal of your site should be to connect with audiences, drive qualified website traffic and generate leads.

It is essential to continually analyze, track and monitor the website's success through keyword rankings, inbound links, traffic, traffic referrers, visits by keywords and page popularity, among others.

Once your website design and copywriting are complete, there are significant opportunities to build a more powerful site through search engine optimization, blogging, social media participation, content marketing and site architecture (e.g. design, lead forms, calls-to-action, landing pages).