With all the changes in search algorithms and the increasing number of search ranking factors, on-page SEO has become more important than ever. We analyze and implement comprehensive, page-by-page on-page SEO audits and optimization programs to focus your website towards your exact target audience and grow your website traffic. Our on-page SEO programs include:

• SWOT analysis of current site: on-page SEO, off-page SEO, technical/code factors, etc.
• Keyword vertical research: traffic levels, competition levels, synonymous & neighboring keyword areas
• Determine keyword/content roadmap for website moving forward, identifying most promising areas of focus
• Determine most suitable off-page SEO strategies based on competitor link profiles
• Page-by-page content optimization roadmap based on target keyword strategy
• Training on SEO audit findings and SEO best practices

5 simple guidelines drive our call-to-action philosophy: build the call-to-action offer around its associated website content, conceive of an visually appealing yet simple design, use action verbs, keep it brief, and use practical language rather than technical language. Our entire CTA strategy and methodology is built around your sales process and your buyer's needs.

The world of inbound marketing can get very confusing very quickly, if you don t have a guide or an advisor to help you learn the inbound marketing methodology and navigate the associated tools needed. If you ve exhausted what Hubspot provides in terms of support, and you need more, we can help fill that gap. Our advisors show you the how and why behind inbound marketing best practices and how to build out a robust and solid inbound marketing program.

Your website landing pages are foundational to your company s entire inbound marketing funnel. We understand that landing pages can't just be thrown together at the last minute to fire into an email campaign they have to be well thought out and seamlessly integrated into your online visitor's experience of your site.

We implement these five absolutely crucial fundamentals in creating your landing pages:

• Use relevant value propositions and messaging based around your target persona in order to set up the context of that page s marketing offer
• Ensure that the value proposition bold and clear
• Craft associated calls-to-action (both text and placement) based on our best practices experience and also from your internal staff s knowledge about potential buyers and existing customers
• Incorporate best practices for follow-up lead nurturing workflows for each landing page

Most companies invested in any form of online marketing know that PPC is a fast and efficient way to target specific buyers using a controlled budget and a researched strategy for when to target them, where to target them, and with what keywords. We commonly see companies put good money into PPC budgets, but in many instances within the context of an insufficient keyword and SEO plan (in some cases, no actual keyword research has been done at all) research that is crucial to learn which ad campaigns are right for their audience and sales goals.

Our PPC management philosophy is to create and implement an initially healthy on-page SEO/PPC keyword strategy, and then evaluate and analyze the ratio and relationship between the conversion of prior PPC ads and the volume of traffic on those ads to optimize the ROI on future ad spending.

Online ad competition is higher and tigher now then it ever has been, and internal PPC management now often requires an unsustainable measure of internal resources to make sure that PPC budget is being spent effectively. For companies struggling with PPC management and getting ROI on their ads, we relieve this burden and focus on the following fundamentals:

• Research and determine the SEO/PPC history of the site, and what is going on with the current SEO and PPC work on the site and the current inbound marketing strategy as well.
• Conduct Adword and ad campaign analysis, both actual and projected, based on a discussion covering campaign strategy and keyword/campaign competitiveness.
• Set carefully calculated budget thresholds that will allow the campaigns to reach the intended audience but within a reasonable time frame over which the campaigns run.
• Evaluate and adjust campaign targets and budget thresholds at periodic intervals based on results and any internal shifts/changes within the company.

The ability to have your website built entirely through Hubspot's CMS makes it easier to manage and control the process and outcome of both your site and the inbound marketing you build from it. We build out custom HubSpot-powered websites with high-end design, robust front-end coding, and custom-tailored content and layouts built around your sales cycle and your customer s needs.

Facebook, Twitter, Google+, Pinterest, LinkedIn, Foursquare, Youtube. Do you need any of them in your inbound marketing strategy? Which ones?  What budget amount should earmark for the production of content on those channels?  The research required to both understand the social media channels you need, and the way that all the engagement and costs should be managed effectively, is itself a rising and instrumental cost in crafting a profitable inbound marketing strategy. Thousands of statistics exist to tell us that we need social media, but the methods to the madness are vast, and sorting through them is like trying to find a needle in a haystack of needles.  All the while your potential customers are engaging with your competitor's brands via facebook and twitter, and they are taking more and more of the market share of online leads that should be coming to you.

Chris Strom LLC guides you through a unique social media marketing consultation and production process, where we:

• Execute extensive overall online marketing research in order to define your social media strategy.
• Craft a sustainable yet scalable social media content publishing program that regularly engages users in ways relevant to them.
• Measure, collate, organize and report the data and results on the traffic and engagement.
• Determine and integrate a social media marketing budget that partners with your annual operating inbound marketing budget.

We simplify social media marketing, and make it profitable for you.

A well-thought-out content strategy is at the heart of our copywriting at Chris Strom, LLC. A well-done blog will be one of the biggest sources of traffic and leads on your entire website, so it s worth doing it right! Rather than just crank out a quick piece of copy, we consider:

• The level of vocabulary, subject matter knowledge and writing style of the chosen web content writer
• The type of content to be written; the proper tone and voice for the intended audience
• The familiarity and awareness that the writer has with the business as a whole and the overall thread in which their article or articles will fit into the content marketing and/or content strategy

Some CRM integrations are straightforward and repeatable. Others, however, require a more complex arrangement for lead analysis, complex sales and lead management process, custom field mapping, and data integrity requirements, just to name a few. Comprehensively from start to finish, we map and execute a wide variety of CRM integrations with Hubspot, from simple to complex.

CRMs Supported:

• ConnectWise
• ADF-XML
• Salesforce
• Zoho
• CiviCRM
• Sugar
• Highrise
• SalesForce
• Custom - please ask

Experience in the following 1 integrations: ConnectWise, ADF-XML, Salesforce, Zoho, CiviCRM, Sugar, Highrise, SalesForce, Custom - please ask

It s rare that a company is not struggling in some way with their inbound marketing, either with low traffic or a low conversion rate, or the bottleneck of content creation so common today. Businesses that work with us are able to quickly scale their marketing capacity, eliminate production bottlenecks, and overcome the weak spots in their marketing efforts. We help businesses that are struggling to get found online, or struggling to generate qualified online leads that lead to actual sales.

The incredible amount of competition within every industry, combined with the deluge of emails that so many of your prospects already receive, makes maintaining effective email campaigns challenging. Your subscribers want to get good, value-added information from your email campaigns that reinforces, informs or entertains them. Your email newsletter or email campaign should demonstrate the positives about your company, and share information about your services that speak to the subscribers' issues and business concerns. Retaining site interaction from existing subscribers, not to mention satisfying new subscribers, requires fresh, relevant, duplicatable content, and a user-friendly, attractive email format that is easy for you to assemble and send out each month.

Chris Strom, LLC creates custom email templates for your business along the following guidelines:

• Regarding the content that goes into the email template itself, we look at the value, placement, visibility, quality, and frequency of that content.
• The readability and visual branding requirements are considered, in line with your business and what you think is the most readable and high-impact format for your business.
• Visual layouts built for optimized calls-to-action, and building layouts that encourage reader action.
• Cross-client testing to ensure consistent presentation across all major email clients.

According to Google, 20% of search queries are for local businesses, 40% of mobile searches are for local businesses, and 97% of consumers search for local businesses online. If your website is not designed with good visual appeal and a user-friendly navigation, if your pages are not optimized for search engine visibility, and if your business details are not published in Google+ and all the appropriate places on the web, then those users searching locally near you are finding your competitors instead.  Using the latest analytics and research on mobile searches and local searches online, we implement local SEO in the following way:

• Establish your keyword strategy and subsequent on-page content optimization, followed by directory listing creation and management, acquiring good citations, and fostering good reviews on the most important listings.
• Evaluate whether it is easy for people to contact you from your website (looking at responsive design, if necessary), evaluate and improve site s search engine visibility, and ensure that your content strategy appropriately reflects your value propositions.
• Register your business on the appropriate social media channels, evaluate and establish methods to make it easier for site visitors and bloggers to spread the word about your business, and where applicable, and foster reviews of your company in the appropriate places.

Responsive design. What does it mean, and do you need it? Abundantly clear today is the rise of mobile phone usage, mobile searches, and people making purchase choices based on searches that began on their mobile device. Beginning in Q4 2012, more people will connect to the internet through their mobile device than through their laptop or desktop, according to venture capital firm Kleiner Perkins Caufield & Byers. But if your site isn't already optimized for mobile devices, or you're thinking of accounting for that on your new site, how should you do it? Should you build it on your main domain or build out a separate mobile-optimized sub-domain?  How long does it take to code one or more responsive designs for a single site?

Responsive design builds out your website content to dynamically respond and adjust its layout based on the dimensions of the device you re viewing the site in. We implement this approach rather than sub-domain or sub-directory mirroring because it is the most flexible and effective approach: only one set of content to maintain rather than two sets, no sub-domain to split your SEO authority, and the most flexibility in your website code. Quality responsive design involves preparation, screen size choices, a separate set of code structures to ensure correct display, and many times, more than a few hours of labor. At Chris Strom, LLC, we guide you in determining the most important types of mobile devices (and thus, screens) on which the responsive design should be displayed. We then custom-design and custom-code  every detail and necessity for displaying your site appropriately for those target devices, building on a single, flexible unified codebase. Contact us today, and we'll scope out your mobile optimization needs correctly from the first time you speak with us.

A major factor in search engine visibility is whether your site is high on the authority curve within your industry. Many things that may be happening with your natural link profile behind the scenes things that many companies are not even aware of can make it extremely difficult for a site to be successful in the off-page SEO component of inbound marketing. You and your competitors are all vying for authority: through commercials, through traditional advertising, and ultimately, through your website and online marketing campaigns. In order to facilitate your company becoming more of an authority in the eyes of the search engines, both in your industry and on the subject matter of your business, our methodology sticks to the following guidelines for a long-term off-page SEO plan:

• High quality, unique article creation and strategic article placement by highly knowledgeable writers that receive their core direction from your understanding of the target audience, their knowledge in writing, and where you want to go with your products and messaging.
• Front-end research, in order to determine which online spaces will be best to latch onto and create an authority for yourself, so that you can separate yourself from the competition and move up organically in the SERPs (search engine results pages).
• Guest blogging and article production across varying anchor text distribution, informative and relavent content, and high-authority sites.

Whether to nurture existing customers, or satisfy prospects that desire a more comprehensive examination of your products and business philosophy, premium content is a perfect marriage between generating traffic and converting visitors who reside in certain market segments. Yet creating that premium content requires expertise and experience in both composing relevant subject matter and repeatable production of worthwhile downloadable content. Chris Strom LLC guides you through the following:

• Discovering and determining which kinds of premium content (e-books, white papers, press releases, print collateral, etc.) are right for your intended audience(s).
• Discuss viewing format and optional pricing for the consumption of chosen material.
• Determine and establish source authority and level of access to that content authority, in-house examples or competing examples of premium content copy, and anticipated production scale of premium content production based on all the variables involved.
• Write and produce fully-finished premium content pieces ready to be put to use in your inbound marketing program.

Creating, editing, and producing quality online video for a targeted audience is the holy grail of video marketing today. We focus on three crucial requirements for making video content production work effectively for your inbound marketing program:

• Conduct market research and persona segmentation to determine the appropriate subject matter and length of the videos that will pay off the most in terms of viewer response and conversion results.
• Design and implement head-turning visuals and graphics (but not at the expense of the message and content) which statistically is what viewers gravitate to in the videos they watch. Alternate lengths, a central narrative, and quality recording and editing tools all make the essential difference in getting results from video production.
• Combine the video and its placement in your online content publishing calendar in the right way and time.

Strategic, effective copywriting is foundational to your entire inbound marketing program. No page or article should be without understanding its place in the overarching inbound marketing strategy. For us, there are three fundamental requirements for producing and maintaining excellent copy for your site:

• Knowing or discovering what needs to be said
• Determining how that relates to the situation, wants and needs of your website visitors
• Determining where and in what form your visitors will consume the copy

Copywriting can all too often become an overlooked bottleneck in website production and redevelopment today. We put content strategy at the forefront and core of all our copywriting projects, whether we do it all turn-key, or in collaboration with your in-house staff. Our copywriting philosophy comprises:

• Messaging, voice, and tone discovery
• Determining a definite number of pieces to be written for a defined audience for messaging integrity
• Transfer of subject matter expertise from the client to our writing staff
• Iterations and client editorial feedback during copy production process, prior to final website content input and call-to-action finalization