Marketplace

Provider Resources for Lead Nurturing

Lead nurturing emails move your newly converted leads closer to close. They are automatic followup emails with engaging content to encourage reconversion and likelihood that they close into sales.

Lead Nurturing: Process

1. You receive Buyer Contact form via email. Buyer has bought 1 set of lead nurturing emails, which includes:

  • 1 lead nurturing campaign includes 1 set of emails (up to 5 different emails sent on Day 1, 3, 5, 10, 15) that gets sent to your leads automatically upon conversion

2. You contact Buyer directly within 3 business days to discuss their lead nurturing needs. Common questions include:

  • Are you a HubSpot customer?
    • If so, please ask Buyer to provide you with their HubSpot login so you may create their lead nurture campaign(s) using the Lead Nurturing Tool in their HubSpot
    • If buyer would like a non-HubSpot-hosted create non-HubSpot-hosted lead nurturing campaigns, please make sure to use How to Use the Exported Form HTML and How to Use HubSpot Lead API to integrate their external forms with the HubSpot lead intelligence and tracking system
  • How can a lead become more sales-ready for you? See possible lead nurturing steps (i.e. enter into a free trial, request a demo, download a white paper, read your blog, connect with you on social media, visit more pages on your website)
  • What related content can you offer your leads after they convert? (i.e. whitepapers, ebooks, blog, etc.)
  • How many lead nurturing campaign(s) would you like? 1 for each set of emails.
  • Which forms would you like your lead nurturing campaign(s) to be associated with?
  • How many lead nurture emails would you like per each campaign and over what interval (Day 1, 3, 5, 10, 15)

3. Launch lead nurturing campaign(s)

  • HubSpot Customers: Any lead nurturing campaign(s) created through the HubSpot Lead Nurturing Tool is ready to go and automatically integrated with lead intelligence and tracking tools. Teach buyer how to check lead nurturing statistics and results within the HubSpot software.
  • Non-HubSpot Customers: Work with the Buyer on making external lead nurturing campaign(s) live.
  • Remember to use Tracking Link Builder for all the links in your email campaign. That way, you can distinguish the resultant traffic, leads, customers from lead nurturing.

4. You notify HubSpot that order is completed by updating the status in your Partner Portal.

5. HubSpot emails Buyer short Buyer Satisfaction Survey.

Lead Nurturing: Resources and Best Practices

Review these HubSpot Resources and incorporate these best practices in your Lead Nurturing campaign(s).

HubSpot Self-Help Articles

How to Set Up the Benchmarks Tool

How to Use the Lead Nurturing Tool to Create Your First Campaign

How to Build Out An Advanced Lead Nurturing Campaign

Lead Nurturing FAQ

How You Can Measure the Performance of Your New Lead Nurturing Campaign(s)

Lead Nurturing Reports

HubSpot Blog Articles

The Metrics You Need to Measure Lead Nurturing Success

How to Tailor Lead Nurturing Content to Suit Individual Personas

How to Map Lead Nurturing Content to Each Stage in the Sales Cycle