Website design is more than simply choosing a logo. You have to know where to put your navigation buttons, how to create links, how to create compelling, informational and unique content and how to make a call to action work for you. Can you do all of this on your own? Sure. Could you get a migraine? Sure. Why go through all the hassle? Let Your Page Today build your page today so that you can run a successful business, no aspirin required. 
 
What Makes Website Design Work?

From choosing a webhost to knowing where people are going to land when they get to your page, there is much that goes into great website creation. Some of the factors that we
look at for design are:

• Matching the best design to your budget
• Ease of usability
• Flow of the site
• On-Site SEO
• Organic content

Making Your Page Visible

Web design is not only about what is going on on your page. Who s talking about you? How is the word getting out? With over 30 years of experience we ve learned that you have to work on off-site SEO to draw people in. If we simply designed your website and then left, we wouldn t be setting you up for success. We give you all the tools to run a successful business on the web.

Complete Website Design

From custom design to development, optimization, support and maintenance we are there for you. Your website has to speak to your brand, we have the megaphone.

When turning marketing into sales you need to generate leads. Someone reading your page may have found the right information for their needs. They may have found the inspiration they were looking for. How does that help you? The right call to actions will turn a looker into a buyer.

The Importance of a Call to Action

You want to make the sale. In business, talk is cheap. You want to catch the client. A good, primary call to action will define your page. Why are you here? What are you looking to accomplish? If the point of your page is to have followers then your call to actions will be something like:

• Sign Up Today!
• Get Started With Us Now!
• Tell Us What You Think!
• Download this Free Whitepaper

Characteristics of Effective Calls to Action

The call to action or button text should stand out. Have a larger font, bolder text, incorporate color, you are trying to catch people s attention. This is your hook and it should stand out.

If your main page has the purpose of getting folks to sign up for your service, you need to place that information high up on the page. People like to browse. People do not like to search. If you have a lot of interesting content you can have the call to actions repeated at the bottom of the page. Remember, talk is cheap, action is important.

Inbound Professionals in Action

Work with us at yourseotoday.com to make things happen today!

We have moved past the time when you could grab a customer from a pop up ad or direct mail marketing. Many people have blocked pop ups and most dismiss paper mail ads without a second glance. Inbound marketing is the way that you are going to drive business. Having a carefully curated page is important and takes time. Engaging the services of Your SEO Today will help make your web site more visible to your ideal clients.

Do Inbound Marketing for Me

Inbound marketing is generating organic keyword rich content, and creating positive campaigns that benefit your client and prospects. Do you have the time to create articles, Pinterest pins, Facebook likes and
generate sales leads? Working with us will give you more time to work directly with your clients.

The Right Inbound Marketing

Inbound marketing can affect your website in a myriad of ways including:

• Driving traffic through the creation of high quality organic content targeted at your demographic
• Use of high impact calls to action to turn leads to sales
• Optimizing your webpage with the best SEO techniques
• Optimizing your pages and blgos with keyword rich content

We can see the light in your eyes from here. You want clients, clients want helpful information that is easy to find and we want to help you. Combining SEO and analysis we will help increase your return on investment. Trust an inbound certified professional to get you where you want your business to be.

As  a small business you aim to build your list of clients. You want to know who your demographic is. Who's using your service and how are they using it? One of the ways that you should be doing this is by capturing clients. Stay in touch with them through email marketing and email newsletters. For this part of your business you need to have well designed email templates.

Just  as you plan out the look of your webpage, you need to plan the look of your email. Having a pleasing font, easy to read layout and organic content, the email you send out is another extension of your business. In order to be read and shared instead of sent to the junk folder you should check out these tips for formulating your email templates.

Keep Format in Mind

When  you are creating an email template you want it to reflect your business. Your logo, style, tone and content should show the client who you are. All of your  marketing should send a consistent message. Keep it simple and clear. Let your email be a reminder of why people like your business.

Get Results

Everything you put in from graphics to content does you no good without a great call to action. Your email should elicit a response. Include a link to your full site. Include a reason for people to go to the next step and contact you. Email starts the conversation; keep it going with proper email templates.

For today s businesses, driving the right traffic to your webpage is key. Have the right people looking at you.
Have a high ranking in the search engines. Have the right content. Having a well-developed HubSpot CMS design brings your business to the next level.

Some of the key components to a good design are landing pages with:

• Ease of navigation
• Relevant content
• Compelling calls to action

A custom design within the HubSpot CMS gives you a way to track your return on investment. No one wants to put money and time into creating informative and nurturing pages only to have no one read them. The key is to create a design specific to your needs and get away from cookie cutter templates. Your marketing budget should generate leads.

Every piece of the design counts. In usability less is more. Studies have seen that there is a pattern to the places people s eyes go when they look at a webpage. We want you to harness this pattern while continuing to be a unique business. Working with a professional design team with experience in the Hubspot CMS allows you to:

1. Draw traffic to your site
2. Engage them in performing a call to action
3. Turn that lead into a sale

With HubSpot CMS design you are putting your brand out there. This is how people will find you, how you will be ranked among search engines, how leads will come about and how your brand will shine in the market.

 

Your landing page is like your lead salesperson. This is the spot when the customer who has been browsing is converted into a lead after being taken to your site for a specific keyword/phrase. Without your landing page you are not asking for a sale. While this may sound like a hard task to accomplish tactfully, well-designed landing pages will do just that. The trick is to get the action you are looking for and draw in the qualified leads you want. 

What is the Purpose?

You have a landing page for a reason. You want to capture the customers email or other information. Make your landing page clear and easy to follow. If you confuse the customer they'll walk around shaking their head and leave your page. This is a crash landing.

Make it Count

There is a call to action on your landing page. Make it clear, make it obvious and make it count.


Work Flow

When you created your landing page you did so with an original source in mind. Do not fake out your client. You cannot say something like click here to learn about bed and breakfast packing tips only to sell them a room. When you say you are going to do something, make sure your landing pages do it.

Test Your Page with a Professional

When you work with us at Your Page Today we will test your landing pages. We want you to be at the top of the search results, and, when people find you, we want them to be happy. Get found, get leads, get conversions.

 

As a small business, where once you wanted to be the neighborhood store, you now want to be the store. Even with leaps and bounds being made in internet technology you still need to draw the local client. You need to network locally in order to get your business to the top of the mountain.

Search Engines

When comparing your online score, one of the things that search engines will look for is your local connections. How often are you mentioned in Yahoo Local, Bing Local and Google Places? Are people in the community offering positive word of mouth about what you do? Building local SEO is like networking in your
neighborhood.

Gain Credibility

Working with other local businesses and local review services will garner your business citations. These are mentions of your business. Good local SEO means that people are buzzing about you. Your name is being dropped. Tie your presence to Yelp, Merchant Circle and even local businesses Twitter and Facebook posts.

Imitation is the Sincerest Form of Flattery

What is your competition up to? If you were a store on a street you would secret shop your competition to see how good their sales associates are and what specials they are running. Look online at your competition. If they have local SEO mentions use these as leads for people to network with.

 Make Friends

Make friends with your local community and make friends with Your SEO Today. We will get into the community to talk about you.

 

You ve worked hard to build your on-page SEO content. You have strong organic blogs,
well designed landing pages and affective calls-to-action. When people come to your webpage they find everything they need from information to services. How many different ways are they finding your page? Working in only one direction will not build the search results and business that you re looking for, you've got to tackle it from all angles!.

Off-page SEO is just what it sounds like. This is your presence on other pages such
as:

• Facebook
• Pinterest
• Linked IN
• YouTube
• Google Local
• Yahoo Local and more

Make Friends

When you work with Your SEO Today we have the ways to help you network. You need
to know people to meet more people. How do you know who to connect with? People
who use your product and are in your local area will be the easiest to work with. You want to be a part of link building. Guest blogging and letting others guest blog on your page helps share info. You re not selling here; you re educating and building trust.


Share Information

When thinking about sites such as Pinterest and Yahoo Local you will want to share, share and share some more. If you run a local hair salon and the weather is changing why not write about tips to keep your hair in good condition. You can include home remedies and then at the end, talk about how a trim will make hair healthy.

Off-Page SEO is all about making friends and so are we, give us a call today to get
started!

When you re developing your webpage you need to control your on-page SEO. Yes, inbound links, social media and other aspects are important, however, when people search for you from a search engine are those keywords leading into your site? From H1 tags to custom page titles you need to know what is working what is not in terms of your on-page SEO tactics.

On-Page SEO

From controlling your bounce rate to converting clients, the actions that take place on your page affect your Google ranking. You want to be found and you want to have the right
information when people find you. If all the technical jargon makes your head spin, you should call us at Your SEO Today to create the right on-page SEO campaign. You create a great product and we ll make sure people can find it.

What Can We Do?

We re experts in creating a well-designed webpage. We use the tools that result in a fresh page with high results. Harnessing the power of SEO comes from several modes of design
including:

• Title tags
• Graphic alt text
• Keyword density
• Unique content
• Compelling blogs
• Google Indexing
• Site map file and more

Your Page is Your Brand

On-Page SEO is your marketing, your page and a reflection of your brand. How well your site is optimized determines if your target audience will find you. The internet is no
longer a subcategory to a business. The internet is as important as a storefront. When people poke their head inside your door to start browsing, will they like what they see?

One of the ways to keep your website fresh and at the top of the search engine rankings is
to have new content. Adding new pages, new blog posts and new pictures will keep you ahead of the competition. This is a double edged sword though. You cannot cut out your customer in the search to have new and fresh content. You must have premium content. Readers must clamor to get to your page to find out about what s new and exciting.

How Can I Spend All My Time Writing?

You can t. You are busy running a business. You re optimizing your web presence, working with your team, working with your clients, working to take over the world. So when will you have time to write a new post? You won t.

We Are Not Discouraging You

We are not trying to make you feel less than here. We are trying to point out that there are many important aspects that you have to juggle all day. Therefore, we are raising our hand to be chosen to add to your team as premium content writers.

Why Let Your Page Today Create Your Premium Content?

We have over 12 years of experience in content writing and web site design and development. When crafting content we take into account:

• Hyper local connections
• Timely topics
• Well placed keywords
• Creative calls to action
• Your brand and your style

  Premium Content for Premium Business

We put passion into our content and your business.

With the influence that social media has in the world today you cannot expect your business to succeed without taking advantage of it. From Facebook to YouTube you need to be connected. More and more people are getting their news, business referrals, DIY ideas and staying up to the minute thanks to social media. When you want to succeed you need to make friends and share ideas.

Share Pictures

Pinterest is more than a place to talk about hot glue. You can find everything from images of watercolors to presidential campaign infographics on Pinterest. Since people can easily share images they like, this is a simple
way to network.

Is YouTube for Everyone?

If a picture is popular; what about a video? From someone trying to cannonball into a frozen pool to a demo on how LED lights create a holiday display, videos are easy to understand, fun to watch and fun to share. Your small business should have a YouTube page.

Facebook for Business?

Facebook used to be a way to stay in touch for people in college. Now everyone is on Facebook. You can be friends with people in another time zone or on another continent. Even though you are far apart, you still have common interests and you share . . . YouTube videos, Pinterest pictures and links. Do you see how this is all coming together?

Who Has the Time?

We do. You are running a great business. Let Your SEO Today make sure others are sharing it.

When people come to your website what do they read? You cannot simply have your name and phone number and hope that they are intrigued by how mysterious you are that
they call you. You have to put yourself out there. Website copywriting in an effective way is what draws people in and builds the relationship.

Creating Great Content

The first step is to create great, high quality, organic content. People are looking to be entertained, learn about a topic and ultimately create a partnership.

Content is Never Set It and Forget It

Keeping your content fresh is not only good for your clients but it is good for your search ranking. Google considers how fresh and original content is when performing rankings. Good website copywriting helps you rise above your competition.

Creating More, and More, and More

The number of new pages of content you have affects your ranking. If you want to be
the source for vintage dress patterns you need to talk about vintage dress patterns, pattern making, fun fabrics, altering patterns, wearing your dress to a special occasion, laundering your dress and basically anything you can think of that relate to your business.

Maintain High Quality Website Copywriting

When you are starting, you can be excited about copywriting. However, when that blank page stares back at you, you can get writers block. With Your SEO Today we will have a team writing, creating, protecting your content and raising your position in the global market.